How many times have you sat behind your desk and let a marketing docket go without reading through it, signed on a marketing alliance without reading the fine print? It's so easy difficult to envision the repercussions of your actions in your concrete facing cabin. I feel something similar happened at Yauatcha this week. It's … Continue reading Marketeer’s guide to Gandhiji’s 3 wise monkey’s 2.0
2016: It's been a great year. I quit my job to follow my passion, travelled around the world, and attended the mind blowing Coldplay concert in London. Just kidding! 2016, has been a path breaking year for many countries. We saw UK vote to opt out of the European Union. We saw President Elect Donald … Continue reading ARE YOU LISTENING TO WHAT THE UNIVERSE IS TRYING TO TEACH US?
I grew up hearing this name, the name that was synonymous with fact and truth. People din't say 'Aaj News dekha?' Instead said ' Aaj NDTV dekha?' That was the power of the name NDTV. So when I started working there in 2004, it was my dream come true. Interviewers made time and asked for … Continue reading Meddling with Media: Aapko kaisa lag raha hai?