Remember this- if they don’t get, ‘No means No!’

First up, I want to make this clear- Just because I am a woman, this article has not been written assuming the offender to be a male. I truly believe,that an offender can come from anywhere and be of any sex. The faster we digest this, the faster our response time will be. Case in point, would any of the crew on International TV productions, ever think they needed to be on guard from the lead actor on the sets? And yet the innocent looking-chocolate boy – next door neighbour kinda guy Kevin Spacey managed to terrorise people over the years.

So here’s what you need to remember when in or to avoid a tricky situation …. PACTS

 

PEPPER SPRAY

Buy one now. Stick one under your steering wheel and carry one around in your bag/laptop bag at all times.

Always be prepared.

 

 

 APP- REGISTER YOURSELF ON ONE TODAY

Having your near and dear ones know you’re in danger can save not just many a terrible incident but also mental trauma. Think of how many times we hesitate before telling our loved ones what went wrong. That stigma can be taken out of the equation with this simple hack.

Digital Rescue Guide

 

 

CELL PHONE ESSENTIALS

Be more aware of what your cell phone can do for you incase of an emergency.  Do you have the right people on speed dial? A helpline that may be faster than the police? An automated SOS message in your drafts that can be sent immediately?

 

TACTFUL BREAK

This one may sound weird, but you’ll be surprised how numb the mind, and this is an endeavour to get you on top of the situation.  Most of the time, we know our offender, and its the shock of that, that mutes us and delays our safety response. Instead of attacking, surprise them by either staging a fainting spell, choking or any other delay tactic that can help you get an advantage.

 

SAFETY SIREN

Invest in a safety siren, that can be worn as jewellery , stuck on clothes or mobile. This will help attract action, incase you’re too stunned to react in any other way.

 

I hope in an uncomfortable situation,  PACTS will help you get into an auto rescue mode and take on the world.

 

Mansi Mehta

 

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Marketeer’s guide to Gandhiji’s 3 wise monkey’s 2.0

How many times have you sat behind your desk and let a marketing docket go without reading through it, signed on a marketing alliance without reading the fine print? It’s so easy difficult to envision the repercussions of your actions in your concrete facing cabin.

I feel something similar happened at Yauatcha this week.  It’s one of my favourite places- The dimsum heaven, stir fry lamb haven, and the place you can always go to and it never disappoints, except this time.

I recently saw a digital campaign about their anniversary celebrations, the promise of a great menu at a super affordable price. So off we went on Monday night . So as I was given an option between the Taste of Yauatcha special 5 course meal and the Anniversary menu,I  realised other than the inclusion of a glass of sparkling wine the menus were 85% same. How could that be? Why would a Michelin star restaurant not have enough to differentiate the two menus? There was no answer. But that got me thinking of how the lack of vision, and part disinterest in one’s team can lead to destructive marketing.

 

As Marketeers there has to be a version of Gandhiji’s three monkey rule that must be adhered to

Screen Shot 2016-11-15 at 3.44.11 PM.pngKeep your eyes open. blind. You have to know that each marketing activity has a different reaction, but don’t insult the customers intelligence. EVER

Screen Shot 2016-11-15 at 3.44.03 PM.pngKeep your ears open. I have seen companies spend millions of dollars in research. Research of what the consumer wants. Ironically, if you think about it, we are given that information first hand everyday, we just have to have the right mechanism to internally share that data

 

Screen Shot 2016-11-15 at 3.44.18 PM.pngOpen your mouthBe vocal. Interacting with the real customer on the shop floor is the best way to know if your marketing is working. On Paper and in reality the trademarks of a successful campaign are very different.