What the Bali hospitality Industry learnt from a humble Indian family this month…

Atithi Devo Bhava! the slogan of the Indian tourism industry resounds in each one of us. We welcome friends, family and even extended acquaintances to our home, where along with an India acclimatisation guide, we offer them the best of our home’s culinary options.

So when this week, an Indian family who popped up on every whats app group , every instagram account, every facebook timeline reached a Bali resort for a holiday, they decided to give the famous line  ‘su casa, mi casa’   a different twist! The big happy family of over 10 members enjoyed their vacation, and loved their hosts so much , that they wanted a souvenir…. or SOME souvenir’s to remember them by.  And so every vase, hair dryer, towel, decoration piece, bedsheet and lamp was carefully packed to replicate their Bali resort room back home.

As creative teams of several brands stepped in to have fun by releasing memes and videos, here’s my advice for all you lovely souls managing hospitality chains-  Travellers may take a while to understand Do’s & Dont’s but here’s what you can do to safeguard your properties!

 

INVEST IN LOCK-ABLE CURTAINS

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RFID CHIP’S ON TOWELS & BEDDING

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HIDE MY PLUG

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DRILL ME DOWN 

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And despite all this if you’re missing an ironing board or bathroom fitting, calmly repeat ShahRukhKhan’s famous words

‘Don’t worry Senorita, bade bade deshon main, aisi chhoti chhoti baatein hoti rehti hain!’

-Mansi MehtaScreenshot 2019-07-30 at 10.12.51 PM

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RIP: Collaborations that disappoint

10 years ago Brand Marketing teams got a new breath of life with Designer collaborations seeping into store collections. New loyal buyers, increased PR, and enhanced brand recall -what’s there not to like about the partnership game?

So in recent months, we saw LV cashing in on the youth with Ski brand Supreme, H&M glitzing it up with Moschino & Burberry going uber chic with Vivienne Westwood.

From travel pouches in Red with Supreme plastered all over, to Moschino’s oversized blingy gold earrings for H&M the theme was consistent- established brands looking to capture the attention of the millennial who likes to buy relatable brands with a purpose.

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In India too, we saw super associations- Pankaj & Nidhi for Koovs, Masaba Gupta for Clinique and many more explosive collections that you couldn’t wait to own.

And that’s why when Kama Ayurveda tied up with Manish Arora for the Valentines gift box, we couldn’t wait to open the box to see what two fantastic brands brought to my dressing table.

 

Manish’s burst of color, psychedelic prints and stunning designs married with Kama’s pure, essential ayurvedic hacks for that ethereal beautilicious look had all the right elements to storm the beauty market.

As I entered the venue, the creators did not disappoint- heavy with the smell of fresh roses, the sweet smell of romance hit the air, making the wait even more unbearable. After all #loveislove was themed to perfection in the month of Cupid,  with heart shaped floral bunches adorning tables,  balloons and even rose petals strewn on the floor. After exploring the gorgeous DIY setup that took me through all the steps of facial hygiene, I was ready to embrace the new range of products that would greet me.

And that’s when my brand loving heart broke! While I was expecting a merging of brand strengths with a new line of products unmatched by any other in the market, I was greeted by a repackaged Rose water and Rose oil both an existing product from the Kama Ayurveda range, along with Manish’s signature zardozi work heart shaped brooches.

Earlier, consumers would have bought into such tactics easily, but in a competitive marketplace where brands create products and associations to create stronger consumer loyalty, limp associations like this can lead to a break up for brand loyalists like me.

 

Mansi Mehta


 

#kama #ayurveda #skin #beauty #care #brands #love #february #collaboration #marketing #cupid #valentines

BATTLE OF THE PRICES 1947 vs 2018

While I could draw up a comparison list of 1947 items and their pricing from Independence to present day, I decided to use the cinematic survival guide of Roti, Kapda, Makaan.

But when you think 2018, the definition of essential survival products is very different. Its not the price of grain, clothes or housing that determines our life, Instead its the lifestyle itself! So here’s what you would have paid for the current lifestyle in 1947!

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THE GOLDEN ERA MEANS YOU CAN EVEN TASTE GOLD, SPRINKLED AS  GOLD DUST ON YOUR DESSERT!
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IF AVIATION MAJORS THINK THEY ARE IN LOSSES TODAY, IMAGINE WHAT THE KING OF GOOD TIMES WOULD HAVE DONE THEN? 
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AAJA MERI GAADI MAIN BETH JA WAS A TAD CHEAPER FOR OUR GRAND PARENTS
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A LUXURY IN NEWLY INDEPENDENT INDIA, TODAY CARS ARE HOME AWAY FROM HOME FOR MOST OF US!
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THERE’S NEVER A BETTER WAY OF ESCAPING REAL LIFE THAN A LITTLE SONG N DANCE…

72 years gone, despite over 2000% appreciation on some items, we still make most of the above purchases without batting an eyelid.  What a time to be ALIVE!

Mansi Mehta

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Remember this- if they don’t get, ‘No means No!’

First up, I want to make this clear- Just because I am a woman, this article has not been written assuming the offender to be a male. I truly believe,that an offender can come from anywhere and be of any sex. The faster we digest this, the faster our response time will be. Case in point, would any of the crew on International TV productions, ever think they needed to be on guard from the lead actor on the sets? And yet the innocent looking-chocolate boy – next door neighbour kinda guy Kevin Spacey managed to terrorise people over the years.

So here’s what you need to remember when in or to avoid a tricky situation …. PACTS

 

PEPPER SPRAY

Buy one now. Stick one under your steering wheel and carry one around in your bag/laptop bag at all times.

Always be prepared.

 

 

 APP- REGISTER YOURSELF ON ONE TODAY

Having your near and dear ones know you’re in danger can save not just many a terrible incident but also mental trauma. Think of how many times we hesitate before telling our loved ones what went wrong. That stigma can be taken out of the equation with this simple hack.

Digital Rescue Guide

 

 

CELL PHONE ESSENTIALS

Be more aware of what your cell phone can do for you incase of an emergency.  Do you have the right people on speed dial? A helpline that may be faster than the police? An automated SOS message in your drafts that can be sent immediately?

 

TACTFUL BREAK

This one may sound weird, but you’ll be surprised how numb the mind, and this is an endeavour to get you on top of the situation.  Most of the time, we know our offender, and its the shock of that, that mutes us and delays our safety response. Instead of attacking, surprise them by either staging a fainting spell, choking or any other delay tactic that can help you get an advantage.

 

SAFETY SIREN

Invest in a safety siren, that can be worn as jewellery , stuck on clothes or mobile. This will help attract action, incase you’re too stunned to react in any other way.

 

I hope in an uncomfortable situation,  PACTS will help you get into an auto rescue mode and take on the world.

 

Mansi Mehta

 

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Marketeer’s guide to Gandhiji’s 3 wise monkey’s 2.0

How many times have you sat behind your desk and let a marketing docket go without reading through it, signed on a marketing alliance without reading the fine print? It’s so easy difficult to envision the repercussions of your actions in your concrete facing cabin.

I feel something similar happened at Yauatcha this week.  It’s one of my favourite places- The dimsum heaven, stir fry lamb haven, and the place you can always go to and it never disappoints, except this time.

I recently saw a digital campaign about their anniversary celebrations, the promise of a great menu at a super affordable price. So off we went on Monday night . So as I was given an option between the Taste of Yauatcha special 5 course meal and the Anniversary menu,I  realised other than the inclusion of a glass of sparkling wine the menus were 85% same. How could that be? Why would a Michelin star restaurant not have enough to differentiate the two menus? There was no answer. But that got me thinking of how the lack of vision, and part disinterest in one’s team can lead to destructive marketing.

 

As Marketeers there has to be a version of Gandhiji’s three monkey rule that must be adhered to

Screen Shot 2016-11-15 at 3.44.11 PM.pngKeep your eyes open. blind. You have to know that each marketing activity has a different reaction, but don’t insult the customers intelligence. EVER

Screen Shot 2016-11-15 at 3.44.03 PM.pngKeep your ears open. I have seen companies spend millions of dollars in research. Research of what the consumer wants. Ironically, if you think about it, we are given that information first hand everyday, we just have to have the right mechanism to internally share that data

 

Screen Shot 2016-11-15 at 3.44.18 PM.pngOpen your mouthBe vocal. Interacting with the real customer on the shop floor is the best way to know if your marketing is working. On Paper and in reality the trademarks of a successful campaign are very different.