Insights from Linkedin Brand Connect Delhi

Marketing sessions have the tendency to be super boring. Usually countless cups of coffees, numerous Facebook updates and even inane chats with long lost friends through the process can’t guarantee an attentive mind. And that’s why for me Linkedin gets an A+.

3 sessions of 35 minutes each.

Each session talking about a  different facet of Marketing.

Most importantly, putting across a new mindset for today’s marketeer.

TRANSFORMING ROLE OF MARKETING 

In this session Hugh Burkitt, ex CEO of Marketing Society, UK touched on key issues that marketeers should keep in mind. His favourite three point mantra-

Future -Create a shared vision for the future and backtrack.

Engage-Don’t forget your biggest critic and end user- the customer

Deliver– Execution is the name of the game. All those amazing plans on paper are zero till executed.

TRANSFORMING THE NATION’S BRAND

Akshay Kothari, Country Head, Linkedin, India in conversation with Amitabh Kant, CEO NITI Aayog was a great insight into how the current government devised the Skill India, Made in India and Start Ups India programmes, the bureaucratic web that his team and he had to cut through to execute plans into action.  Optimism is the key to helping transform India, he said.

So while we all sit in our air conditioned offices and crib about India and how its never going to change, it was nice to hear that there are those in the South Block offices who are actually working towards a new future.

Specifically Kant’s work in changing the murky backwaters of Kerela into the much sought after travel destination it is today, gave us an insight on how long it takes for the effects to show. Kerela will always be thankful to him for their second name- God’s Own Country.

 

TRANSFORMING THE WAY THE WORLD WORKS

As always the best was saved for the last, as Shannon Stubo, CMO, Linkedin grilled Jeff Weiner, CEO, Linkedin on the complex relationships between CEO’s and CMO’s, the power of communication in ensuring sustainable growth and why top management should – DIVE IN to social media.

The best take away for me in context to Indian companies was how he believes that Marketing should be involved with Product during the development stage. Its not a baton from product to marketing , and marketing to sales, he says.

Product is king, but the best product can tank if its not in sync with the marketing team’s communication.

 

With ample food for thought after this session, looking forward to the next one Team Linkedin .

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#LIBrandConnect

 

 

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